SARA WALSH
Project Portfolio
Areas of Expertise
Brand Strategy & Portfolio Management
Building new brands from the ground up, and developing strategies to grow brand equity and profitability of established ones.
Product Marketing & GTM
Developing USPs, messaging and content strategy through consumer research, segmentation data & insights to determine what drives conversion among target consumers.
Sport Marketing & Sponsorship
Using sport marketing & sponsorship to drive brand awareness, product conversion, fan & community engagement.
Omni-Channel Campaign Strategy
Building omni-channel campaigns around key events, seasons and tournaments to drive consumer awareness, engagement and conversion.
Gallery
From MLS Austin FC Fan Activations at Q2 Stadium to Ultimate Traveler Vacation Package Giveaways, see examples of my work in the areas of Brand Strategy, Product Marketing & GTM, Omni-Channel Campaign Strategy, and Sport Marketing & Sponsorship.
